British Academy Of Film And Television Arts (BAFTA) London – “How to monetise media technologies”

Green Room panels and insight discussions about real challenges in a disruptive media market, presenting  in an interactive way thought provoking cases, at the cutting edge of digital and visual development.

Discussions centred around the new interactive formats, with leading managers at Gabryo, IKEA and ParableVR: how to create new business models when technology changes everything, where to find the elusive millennials and the new new storytelling.Screen Shot 2017-12-21 at 15.45.45

Written by inmamartinez

A pioneer in the mobile industry since the 2000s, Inma was part of the core data team that created the first A.I. software for mobile personalisation for the mobile WAP portals of the main European mobile operators and media companies. Since then, she has been behind the creation and launch of key technological innovations, both at startups and at large corporates world-wide. In 2010 she was appointed by the British government to serve as a spoke person on technology development and entrepreneurship at the UK Trade & Industry Catalyst Programme. She is currently focused on data analysis projects that focus on human behaviour modelling, and the detection of anomalies affecting mindsets and attitudes. Fortune and TIME have described her as one of Europe’s top talents in social engagement through technology, Red Herring ranked her among the top 40 women in technology, and FastCompany labelled her a "firestarter".

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