In 2017 Forbes magazine celebrates 100 years of successful publishing. Their Chief Marketing Officer conference, 13th years on and for the first time brought to London, had on stage the top CMOs in the UK from companies such as IBM, Unilever,Microsoft, Adobe, Deutsche Bank, UBS, Santander and others.

Inma was invited to take part in a future-gazing panel providing advisory on what new technologies affecting marketing and branding activities would affect businesses in the near future.

“With the advancements in data mining and A.I. behavioural learning, sentiment analysis and other computational analyses feeling e-commerce and wider marketing trends, panelists will be asked what product or technology invention will have the biggest impact on marketing in 10 years’ time. What will the marketing organisation of the future be, and will technology and data continue to help the CMO, or will its evolution not only kill creativity, but the role entirely”

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Written by inmamartinez

A pioneer in the mobile industry since the 2000s, Inma was part of the core data team that created the first A.I. software for mobile personalisation for the mobile WAP portals of the main European mobile operators and media companies. Since then, she has been behind the creation and launch of key technological innovations, both at startups and at large corporates world-wide. In 2010 she was appointed by the British government to serve as a spoke person on technology development and entrepreneurship at the UK Trade & Industry Catalyst Programme. She is currently focused on data analysis projects that focus on human behaviour modelling, and the detection of anomalies affecting mindsets and attitudes. Fortune and TIME have described her as one of Europe’s top talents in social engagement through technology, Red Herring ranked her among the top 40 women in technology, and FastCompany labelled her a "firestarter".

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