In 2017 Forbes magazine celebrates 100 years of successful publishing. Their Chief Marketing Officer conference, 13th years on and for the first time brought to London, had on stage the top CMOs in the UK from companies such as IBM, Unilever,Microsoft, Adobe, Deutsche Bank, UBS, Santander and others.
Inma was invited to take part in a future-gazing panel providing advisory on what new technologies affecting marketing and branding activities would affect businesses in the near future.
“With the advancements in data mining and A.I. behavioural learning, sentiment analysis and other computational analyses feeling e-commerce and wider marketing trends, panelists will be asked what product or technology invention will have the biggest impact on marketing in 10 years’ time. What will the marketing organisation of the future be, and will technology and data continue to help the CMO, or will its evolution not only kill creativity, but the role entirely”