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The World Economic Forum is an international body, its mission is cited as “committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas”.

The rapidly evolving set of capabilities often collectively referred to as artificial intelligence (AI) present an enormous opportunity for financial institutions to expand their capabilities; improving efficiency, accuracy, and customer engagement. However, the adoption of these technologies will not be easy nor will it be without risk. An understanding of the implications of these technologies on the operating models of financial institutions, the dynamics of industry competition, and the regulation of the financial system will be critical to both accelerating adoption of these technologies and mitigating unintended consequences.

 The “Future of AI and Automation in Financial Services” is a project that aims to play a catalytic role in achieving this by:

•       Establishing a taxonomy for how AI and automation will change financial services over the next 3-5 years

•       Exploring how AI and automation will impact stakeholders within, and outside of, the financial services industry 

•       Understanding the governance gaps that are emerging through increased use of these new technologies

As part of this initiative, Inma Martinez participated in the workshops, as well as an 1:1 subject matter interviews. The workshops bring together a group of approximately twenty-five senior thinkers drawn from leading financial institutions, fintechs, large technology firms and academia for a highly interactive discussion. 



Written by inmamartinez

A pioneer in the mobile industry since the 2000s, Inma was part of the core data team that created the first A.I. software for mobile personalisation for the mobile WAP portals of the main European mobile operators and media companies. Since then, she has been behind the creation and launch of key technological innovations, both at startups and at large corporates world-wide. In 2010 she was appointed by the British government to serve as a spoke person on technology development and entrepreneurship at the UK Trade & Industry Catalyst Programme. She is currently focused on data analysis projects that focus on human behaviour modelling, and the detection of anomalies affecting mindsets and attitudes. Fortune and TIME have described her as one of Europe’s top talents in social engagement through technology, Red Herring ranked her among the top 40 women in technology, and FastCompany labelled her a "firestarter".

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