Vodafone UK – Media Round Table Q&A London (November, 2017)

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(Inma Martinez appeared as a future-gazing expert alongside executives from the current entertainment media leaders NETFLIX, VEVO, AMAZON, TWITTER, and Vodafone Director of Marketing)

The purpose of the evening is to launch Vodafone’s new add-on packages, and also to establish Vodafone as the ‘go to’ place to connect consumers with their passions in innovative new ways. We want to convey that the ‘ future is exciting’ with Vodafone.

Vodafone will be launching the chat, music, video and social passes that day, as well as introducing the richness of the partners who our consumers can enjoy content from. There are four categories of passes.

The Video Pass (includes apps like Netflix, Amazon Video, YouTube, TV Player, Vevo and My5)

The Music Pass (includes Spotify, Tidal, Apple Music, Napster, Deezer, Soundcloud and Amazon Music)

The Social Pass (apps like Facebook, Twitter, Instagram and Pinterest) and lastly

the Chat Pass includes WhatsApp, Viber and Facebook Messenger. All are set to launch in early November.

The night will kick-off with a media round-table, where we are looking to invite a number of media to meet with our partners and discuss the ‘evolution of content’ . A look back at how content consumption has changed over the last decade, and the direction and pace that it is travelling towards.

Written by inmamartinez

A pioneer in the mobile industry since the 2000s, Inma was part of the core data team that created the first A.I. software for mobile personalisation for the mobile WAP portals of the main European mobile operators and media companies. Since then, she has been behind the creation and launch of key technological innovations, both at startups and at large corporates world-wide. In 2010 she was appointed by the British government to serve as a spoke person on technology development and entrepreneurship at the UK Trade & Industry Catalyst Programme. She is currently focused on data analysis projects that focus on human behaviour modelling, and the detection of anomalies affecting mindsets and attitudes. Fortune and TIME have described her as one of Europe’s top talents in social engagement through technology, Red Herring ranked her among the top 40 women in technology, and FastCompany labelled her a "firestarter".

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