(Inma Martinez appeared as a future-gazing expert alongside executives from the current entertainment media leaders NETFLIX, VEVO, AMAZON, TWITTER, and Vodafone Director of Marketing)
The purpose of the evening is to launch Vodafone’s new add-on packages, and also to establish Vodafone as the ‘go to’ place to connect consumers with their passions in innovative new ways. We want to convey that the ‘ future is exciting’ with Vodafone.
Vodafone will be launching the chat, music, video and social passes that day, as well as introducing the richness of the partners who our consumers can enjoy content from. There are four categories of passes.
The Video Pass (includes apps like Netflix, Amazon Video, YouTube, TV Player, Vevo and My5)
The Music Pass (includes Spotify, Tidal, Apple Music, Napster, Deezer, Soundcloud and Amazon Music)
The Social Pass (apps like Facebook, Twitter, Instagram and Pinterest) and lastly
the Chat Pass includes WhatsApp, Viber and Facebook Messenger. All are set to launch in early November.
The night will kick-off with a media round-table, where we are looking to invite a number of media to meet with our partners and discuss the ‘evolution of content’ . A look back at how content consumption has changed over the last decade, and the direction and pace that it is travelling towards.